Writing
Notes & essays
On systems, marketing, building products, and how things work.
Building Internal Products Inside a Marketing Agency
Why building proprietary tools from inside Grow Wild Agency gave us an unfair advantage — and what I've learned about productizing operational pain points.
Managing SEO Across 21 Locations: Systems, Not Heroics
What I've learned building and maintaining local SEO systems for GATE Express Car Wash across 21 locations in Western Canada. Spoiler: it's all about systems thinking.
What Is GEO and Why It Matters for Enterprise Brands
Generative Engine Optimization is reshaping how brands get discovered. Here's what enterprise marketing teams need to understand about the shift from traditional SEO to AI-driven visibility.