Writing
Notes & essays
Notes on systems, marketing, and building things that keep working when nobody is watching them.
RSSBuilding Tools Inside an Agency
4 min readEvery tool we've built at Grow Wild started as something breaking in our own week. That's a better origin story than a product idea, and it comes with a cost nobody mentions.
Product DevelopmentAgencyToolsAutomationManaging SEO Across 21 Locations: Systems, Not Heroics
6 min readWhat I learned running local SEO for GATE Express Car Wash across 21 locations in Northeast Florida. The work that moved the numbers was almost entirely unglamorous.
Local SEOEnterpriseSystemsCar WashGEO: What Changes When the Answer Isn't a List
4 min readGenerative engine optimization isn't a replacement for SEO. It's a second scoreboard sitting next to the first one, and most enterprise brands aren't looking at it yet.
GEOSEOAIEnterprise