GATE Petroleum

GATE Express Car Wash

21-location enterprise engagement spanning GBP optimization, custom location pages, citation management, and loyalty platform deployment. $75.5K engagement.

Challenge

GATE Express Car Wash operates 21 locations across Northeast Florida. Despite strong brand recognition in the fuel sector, their car wash division had inconsistent local search visibility, outdated location information across directories, and no unified digital presence connecting individual sites. Customer retention was driven entirely by in-store signage with no digital loyalty infrastructure.

Approach

We executed a full-scale local SEO engagement across all 21 locations. Each Google Business Profile was audited and rebuilt with optimized categories, attributes, photos, and posting schedules. Custom location pages were developed with unique content per site, structured data markup, and localized keyword targeting. A comprehensive citation management campaign corrected NAP inconsistencies across 80+ directories. We also designed and deployed a loyalty and membership platform, giving GATE a digital tool to drive repeat visits and track customer lifetime value.

Results

• GBP impressions increased 312% across all 21 locations within 6 months
• Map pack visibility improved from 4 to 17 locations ranking in local 3-pack
• Citation accuracy reached 97% across 80+ directories
• Custom location pages generated 2,400+ monthly organic sessions
• Customer retention program onboarded 3,200+ members in the first quarter
• $75.5K total engagement value delivered on time and under scope

Tools used