Kenaz Training

Kenaz Training

Local business audit and rebuild with full SEO optimization, driving measurable search visibility and lead generation for a specialized training provider.

Challenge

Kenaz Training is a specialized safety and industrial training provider serving Northern BC. Despite offering critical certifications and courses, the business had virtually no digital presence. Their website was outdated, not mobile-responsive, and invisible in local search results. Potential clients were defaulting to competitors with stronger online visibility, even when Kenaz offered superior programs.

Approach

We conducted a comprehensive audit of the existing digital presence, identifying critical gaps in technical SEO, content, and local search optimization. The website was rebuilt with a modern, mobile-first design, clear service pages for each training program, and structured data markup. Google Business Profile was claimed, optimized, and integrated into a consistent posting schedule. On-page SEO was implemented across all service pages with targeted keywords for industrial training, safety certification, and location-specific queries. A review generation strategy was deployed to build social proof.

Results

• Website rebuilt with mobile-first design and modern UX
• Google Business Profile optimized and ranking in local 3-pack
• Organic search traffic increased 240% within 4 months
• Top 3 rankings achieved for primary service keywords in region
• Review count grew from 3 to 28 verified Google reviews
• Lead form submissions increased 180% quarter-over-quarter

Tools used